#021 - You Have To Get Over Perfection As A Designer

Uncategorized Oct 09, 2019

Being a perfectionist as a designer will allow you to become one of the best, but as a business owner, the quest for perfection will kill your potential. 

In today's episode, Patrick discusses the damaging impact of “striving for perfection” in wrong areas of your design business.

Some highlights from this episode: 

  • Perfectionism has a place 
  • Your job is not to deliver perfect work, it is to deliver valuable outcomes
  • Your ability to survive and thrive will come from your ability to adapt 
  • 80/20 theory and how perfectionism is a waste of resources
  • How to get over perfectionism if you are struggling to let go

Want to learn how to take your design expertise and turn it into its most profitable longterm business model? Sign up for the Free Webinar Training today.

If you want access to the lessons to more videos and trainings, feel free to check out more resources from Patrick here – https://www.profitabledesigner.com/blog

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#020 - Being Somebody - The Key To Design Business Success

Uncategorized Oct 08, 2019

Your market is craving someone like you to enter and lead them by the hand out of their problems and towards their goals and desires. Many designers want to be known as “designers” but the real key to success is to become “someone” in the eyes of the people who can most benefit from your expertise

In today's episode, Patrick runs through the idea of becoming "someone" in your market and the effects it has on your prospects.

Some highlights from this episode: 

  • There is no point not being number 1 in the world at something
  • It is easy to be number 1 at something become very specific
  • Real potential to earn comes from what you know not what you do
  • Your ability to earn moves with your ability to take responsibility 
  • Sell a conversation with you, then what you can do

Want to learn how to take your design expertise and turn it into its most profitable longterm business model? Sign up for the Free Webinar Training today. 

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#019 - Thoughts That Will 10x Your Design Business

Uncategorized Oct 07, 2019

The only difference between you and the people you aspire to be like is what they know, and more importantly the application of this different knowledge. Your thoughts impact your beliefs, your beliefs impact your actions, your actions impact your results.

In today's episode, Patrick runs through a few thoughts that have had a critical impact on allowing him to grow from a 9-5 employee to multiple 6-figure business owner.

Some highlights from this episode: 

  • 99% of designers must be doing things incorrectly
  • You wouldn’t invest in another Spotify startup 
  • The only person that determines value is the credit card holder
  • What you learn outside the design space is what actually determines your success
  • Design is a language, just like French or Spanish

Want to learn how to take your design expertise and turn it into its most profitable longterm business model? Sign up for the Free Webinar Training today. 

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#018 - How To Close 85% Of Design Project Proposals

Uncategorized Oct 04, 2019

It’s the final hurdle for many designers. Communicating the value of the prospect one more time before they make a decision on whether they move forward. Even though we work so hard to get in front of people and engage with them, all of this effort can be wasted if we do not communicate the right things to our decision-makers.

In today's episode, Patrick runs through the most important aspects of building a bulletproof proposal template that closes more than 85% of opportunities.

Some highlights from this episode: 

  • Position yourself correctly from the minute people become aware of you
  • Ask the right questions during the sales process
  • Define the goal of the entire engagement in their words 
  • Define the 5 step 10,000 foot view process you will use to bridge the gap
  • Define how long until they get their desired outcome
  • Define the investment and the payment structure
  • Every piece of content that isn’t the above is doing you damage

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#017 - It’s Not At All About You

Uncategorized Oct 03, 2019

Newsbreak: It’s not about you. The design space is saturated with designers talking about themselves, but the market couldn’t care less. The “designer ego” has grown into a force of recent years/decades and started to cloud the vision of many aspiring designers who are getting stuck focusing on themselves and not the needs and demands of the market.

In today's episode, Patrick discusses the idea that the key to design business success comes from leaving the “designer ego” at the door…

Some highlights from this episode: 

  • The market is facing inwards 
  • How the designer ego was created
  • Why it gets in the way of real success
  • Nobody wants design services, they want the potential result.
  • Your earning capacity is related to the level of responsibility you take on.
  • What peeling bananas has to do with the business of design.
  • The most powerful question you can ask in your design business.

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#016 - The Design Client Is NOT Always Right

Uncategorized Oct 02, 2019

Harry Gordon, founder of Selfridges gave birth to the phrase “the customer is always right”. The problem is that the design client is not always right. Thinking that they always result in very serious damage to the potential of a design business.

On today's episode, Patrick goes through a few thoughts around how you need to move beyond reacting to your client's words and listen for what they’re not saying.

Some highlights from this episode: 

  • You are going to stay broke listening to your design clients 
  • Many successful businesses are built on the belief that the customer doesn’t know what they actually want 
  • If people aren’t willing to fall in line with the way you do things, your offer/value isn’t strong enough
  • The doctor vs the brain surgeon analogy and how it relates to our ability to control the caliber of our clients
  • The design client is not always right, BUT their decisions on where to invest generally are.

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#015 - Questions High Performing Designers Ask Themselves Everyday

Uncategorized Oct 01, 2019

The quality of the questions you ask yourself every day will determine the success of your design business and your ability to continue to ask bigger and harder questions will allow you discover and create answers that become the foundations of a successful long term business model.

On today's episode, Patrick goes through a few questions to ask yourself regularly to ensure that you keep the trajectory of your design business heading in the right direction.

Some highlights from this episode

  • What are my 6 month, 12 month, 2 year and 10 year goals?
  • What is the ONE THING I need to do to move my business to move towards these goals?
  • What can I do to increase my daily impressions average?
  • What can I do to increase my average customer value?
  • Is my environment adding to my belief that my revenue goals are possible? Or is it taking away?
  • What can I eliminate from my daily routine to be reallocated into power activities? 

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#014 - 9 Inconvenient Truths Struggling Designers Are Trying To Ignore

Uncategorized Sep 30, 2019

Designers have dreams that they can one day start up their own design business, have a great website, have a great logo, work with dream clients, wear turtlenecks, collect awards and become super famous. Don’t get me wrong, there is nothing wrong with dreaming, but if you don’t face many of the inconvenient truths the design industry decides not to discuss, then you will end up struggling like 99% of the herd.

On today's episode, Patrick goes through 9 of the most inconvenient truths impacting the design space in 2019…

Some highlights from this episode: 

  • It’s not about you
  • Success is derived from taking on responsibility
  • Becoming a better designer doesn't translate to more success (Your experience is not worth more money by itself)
  • You're not just competing against other designers
  • If your not an investment, you're a cost
  • Your clients don’t understand the language of design
  • Data beats opinion every day of the week
  • Companies like ...
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#013 - Lessons From Spending $60,000 On Paid Ads In My Design Business In 2019

Uncategorized Sep 28, 2019

Marketing is more than just building a website, it is about what people see and think when they come across your message. The game of paid traffic is something many designers have heard about but not tried themselves and for those who are willing to pay, the opportunity to reach an exponentially greater audience and better quality of client.

On today's episode, Patrick explains the biggest lessons he has learnt spending over $60,000 in paid traffic for his design business…

Some highlights from this episode: 

  • Learning paid traffic is complicated until it is not
  • The longer you do it for, the greater your ability to see “the matrix”
  • You can’t just push traffic to a portfolio (why designers fail)
  • I didn’t know anything about what my best clients actually wanted
  • There is no such thing as competition
  • Opportunity volume solves everything (Price, Quality of client)

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#012 - How To Engineer 1 “Perfect Day”

Uncategorized Sep 27, 2019

Designers lives and businesses are the result of their actions and more importantly their habits. What we do on a day to day basis determines our longterm success, therefore intentionally engineering a “perfect day” is the key to a highly profitable design business. 

On todays episode, Patrick explains how to build one “perfect day” in your design business that you only need to repeat to achieve long term success.

Some highlights from this episode: 

  • Habits and consistency are the key (more instances creates better quality)
  • The equation for success in design business and in life
  • Market everyday
  • Communicate everyday
  • Deliver everyday
  • Remove everything that isn’t marketing, communicating and delivering

Want to learn how to take your design expertise and turn it into its most profitable longterm business model? Sign up for the Free Webinar Training today. 

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