How Does The Mastermind Work And Frequently Asked Questions

This page contains a walkthrough of the 10 week mastermind workshop we run for designers and answers the most common questions we get asked.

 

So what does the overall strategy look like?

 

So how does the workshop engagement work?

 

If you're serious & ready for help to build out your own profitable design business model in the next 90 days...

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Can I get a more detailed syllabus?

Please refer to the below 10,000 foot breakdown of our workshop syllabus.

In module one, we discuss the rocket metaphor and how it relates to our journey ahead, defining our version of success and learning the universal laws we need to abide by.

1.1 - Enrolment

In this video, I take you through how to enrol into the program. Then how to access all of the documents, tools and worksheets required to go through everything.

1.2 - Welcome

A full overview of the Design Propulsion™ program and the core parts we focus on to get results. This video is extremely important to understand the journey ahead.

Here's what we cover:

  • General housekeeping.
  • Important things to be remembering coming into this training and the biggest period of change in your life.
  • Overview of what this program is all about and what we’re going to cover.
  • “Your foundations” and why the success of your business structurally depends on them.
  • Crunching the numbers in your design business to achieve your goals.

1.3 - This is rocket science

In this video, we explain the major analogy that we use through out our journey to design business success: The rocket journey. We explain how each of step of rocket journey relates to what we will encounter and the tools we have provided you in the program to ensure you reach your mission objective.

Here's what we cover:

  • The analogy of the rocket mission
  • Phase 1. Deciding the goal of the mission
  • Phase 2. Liftoff
  • Phase 3. Reach stratosphere
  • Phase 4. Break through the gravitational field
  • Phase 5. Outerspace
  • Phase 6. Preparing for entry
  • Phase 7. Preparing for landing
  • How Design Propulsion™ is setup
  • Staying in contact with mission control

1.4 - Fucking decide

The chances of you hitting success without defining what success is less than zero. In this video, I stress the vital importance of clearly defining what your version of success is to the point that you can smell it.

Here's what we cover: 

  • The importance of deciding
  • What the fuck do you want?

1.5 - Mission objective

In this video, you'll learn how to hack your own mind and create a new reality for yourself. I'm going to show you exactly how to program your own mind and all of the different rituals and things to do so that you can program your mind for success. 

Here's what we cover: 

  • Misconceptions about success
  • How bad things were when I got started
  • The only 3 things that separate the rich from the poor
  • The “Mirror” & my big discoveries about life
  • Planning your design business goals from the big picture down to the daily actions
  • Your “Mission objective”

1.6 - Universal laws

What happens to the rocket ship if it is built with no respect for the laws of physics? The rocket crashes, people die, and mission fails. Our design business is no different, we have laws that we have to abide by, if we don’t success just won’t happen and the magnitude we desire. In this video I take you through the 14 Universal laws to operate by.

Here's what we cover: 

  • The importance of adhering to the Universal laws
  • Morning formula law
  • Cause and effect law
  • Success law
  • Perfect day law
  • Compound interest law
  • Relativity law
  • Stockdale law
  • Fear law
  • No excuses law
  • Rejection law
  • Data beats opinion law
  • Scrum law
  • 80/20 law
  • One thing law

In module two we cover the importance of launching immediately. Then how to build out your first high value design offer and how to reach out to the market using quick and effective strategies.

2.1 - Rocket journey

This video is about understanding where we are (what phase we are going through) in our rocket journey and how that relates to how we move forward in our design business.

Here's what we cover: 

  • Where we are right now in the journey
  • Biggest mistakes people make at this stage

2.2 - Thrust laws (impressions)

In this video, I take you through "the one thing" that determines your longterm success as a design business owner - serving impressions. We discuss how serving impressions becomes as vital as providing thrust to your rocket as you start and move beyond the the launch sequence. 

Here's what we cover: 

  • Thrust is serving impressions
  • Why serving impressions is the most important thing in your business
  • Where most designers fail when it comes to serving impressions
  • Thrust laws

2.3 - Rocket build

In this video, I show you how to build your first high value offer. Most designers have been led to believe that you need a long list of things in order to launch your business, you don't. You need a niche, an offer and a simple way to book calls. We take you through how to identify who you should focus on helping and how you can help them transition from a pain-full problem to a "measurable end result".

Here's what we cover:

  • What makes a good offer?
  • Find your niches true pain
  • Bringing it all together
  • Adjusting your website
  • Connecting your Calendy account

2.4 - Existing clients

In this video, I'm going to show you how to take advantage of really low hanging fruit by reaching back out to existing clients and prospects. A very simple strategy to start building quick momentum by thinking about the problems that have already been presented to you in a new light.

Here's what we cover:

  • Why we go after existing clients first
  • How we approach existing clients

2.5 - Organic

In this video, the rubber really meets the road. I show you how to start and run organic campaigns using Facebook, Linkedin and Email organic strategies. We cover how to find your market, what to say to them, how to measure your results and how to optimise on all 3 platforms.

Here's what we cover:

  • Is this method right for me?
  • What is the time involvement?
  • Facebook organic instructions
  • LinkedIn organic instructions
  • Email organic instructions

2.6 - Organic multipliers

In this video, I show you how to take things to the next level using the Facebook, Linkedin and Email organic strategies. We cover how to use powerful plugins and extensions to increase the speed, efficiency and scale of your organic efforts.

Here's what we cover:

  • Are the multiplier methods right for me?
  • Facebook organic multipliers 
  • LinkedIn organic multipliers 
  • Email organic multipliers 
  • Outsourcing/VA multipliers 

2.7 - Messenger conversations

In this video, I show you how to start and execute on the effective conversation strategy required to turn our organic outreach into sales opportunities. We go through the importance of this step in our organic strategy and build out a the game-plan to get our prospects to the next step in the process whilst qualifying them.

Here's what we cover:

  • Our organic strategy
  • The importance of messenger conversations
  • The keys to great messenger conversations
  • Messenger conversation structure

2.8 - Using the algorithms

In this training module, I’m going to discuss both the Facebook & Linkedin algorithms, how they work, what they are and really give you an in-depth look at how they think and how they make all of their decisions. Learning to work with the algorithms as part of your organic strategy will allow you to generate 1,000's of dollars of virtually free advertising every month. 

Here's what we cover: 

  • The Facebook & Linkedin algorithms
  • How we take full advantage of the algorithms

2.9 - Hyper organic

In this video, I take you through 2 very simple strategies to start leveraging paid traffic using both Facebook and Google ads. Once you are generating interest and you are willing to invest into a month of paid traffic, these strategies are powerful to start leveraging your time and reach out to a much wider audience base.

Here's what we cover: 

  • What is Hyper organic?
  • Facebook Hyper organic
  • Google Hyper organic

2.10 - Outbound affiliates

In this video, I take you through a free, simple and highly effective strategy to make sure you are maximising opportunity within your client list and network. By continually running campaigns and incentivising your clients and network to referral people to you, you can add 3-5 very easy new clients to your monthly project lists.

Here's what we cover: 

  • Is this method right for me?
  • What is the time involvement?
  • The basics
  • Setting it up
  • Promoting your affiliate program

2.11 - Pipeline

Getting back in contact with prospects that are in your pipeline. By far the lowest hanging fruit in any designers marketing efforts. It literally costs no money, requires no website, and is so effective because the people we are reaching back in contact with have shown interest. In this video, I show you how to build and use a prospect pipeline.

Here's what we cover: 

  • Setting up your prospect pipeline
  • The importance of following up
  • How to use your pipeline

2.12 - Planning your ascent

In this video, we bring everything together into one simple to follow action plan of ascent for the next month. The first month of action is extremely important because it sets the tone for the rest of your year. This video shows you how to reverse engineer your goals into daily action items and then execute on them each day.

Here's what we cover: 

  • Why do we need to plan our ascent?
  • Setting clearly defined goals
  • Reverse engineering your success with sniper precision
  • Plotting your strategy and daily actions on your “Launch map”
  • Powerful daily execution

In module three we cover the overall strategy for how we maintain and accelerate the thrust of our rocket as we approach space and "proof of concept".

3.1 - Rocket Journey

This video is about understanding where we are (what phase we are going through) in our rocket journey and how that relates to how we move forward in our design business.

Here's what we cover: 

  • Where we are right now in the journey
  • Biggest mistakes people make at this stage

3.2 - Focusing energy

In this module, I'm going to show you how to think about allocating your time and energy, especially in this vital phase of our design business as we are trying to move towards proof of concept. Your time and energy are your two most important resources, bad use of them equals a bad design business.

Here's what we cover: 

  • Why the idea of being “productive” is flawed
  • Not knowing what power activities to focus on
  • Not having a routine & daily plan
  • Suffering death by 1,000 small distractions
  • Define your hourly rate

3.3 - Facing paralysis

In this module, I'm going to talk you through the state that causes many to freeze as they get to the step in the journey where it is time to do nothing but take massive action. We go through why "freeze fear" can occur and how to arm yourself so that you can move beyond it and keep pushing towards your long term goals.

Here's what we cover: 

  • Why some people freeze at this stage and can’t move forward because of fear.
  • The “Reality check” and diagnosing what is stopping you from taking action.
  • Defeating inaction by “deleting”.
  • Advice on getting your first design client (if you're finding it hard).
  • Taking action today.

3.4 - Fix the funk

In this video, I'm going to show you a really simple too to "fix the funk". As we develop and grow in our design business and as people, we are undoubtedly going to run into miniature funks. Having the tools to quickly get out of them will allow us to keep pushing forward with focus on our most important tasks.

Here's what we cover: 

  • Going through funky times is inevitable as you grow
  • Fix the funk worksheet

3.5 - Power habits

In this video, we are going to discuss the power and destruction of habits. Whether we are aware of it or not, who we are and our success is build up of the thousands of habits that we have formed in the past. The great thing is that once we are aware of these, we can hack into these habits and rewire them to load the dice in our favour moving forward.

Here's what we cover: 

  • Your brain is a habit machine
  • How to hack your habits starting right now

In module four we start thinking about value on a level that most designers never get to in their life. Once we launch and build some momentum, it is time to navigate towards "proof of concept".

4.1 - Rocket journey

This video is about understanding where we are (what phase we are going through) in our rocket journey and how that relates to how we move forward in our design business.

Here's what we cover: 

  • Where we are right now in the journey
  • Biggest mistakes people make at this stage

4.2 - Design business law

This video is about teaching you one of the most powerful laws to always be thinking about as you create and evolve your offer. If you find your business struggling or doing really well, this law is going to explain exactly how and why.

Here's what we cover: 

  • Design business law
  • How we can use Design business law

4.3 - Specialisation law

This video is about teaching you the importance and never ending benefits of transitioning from a generalist to a specialist. Then we take you through how to think about and discover your own specialisation so that you can become and authority in your space.

Here's what we cover: 

  • Why as designers we have to become specialists in our space
  • How to avoid falling victim to positioning mistakes
  • Where your specialisation lies
  • Our long term positioning goal

4.4 - Value laws

This video is about understanding the fundamentals of open market value. Without a firm understanding of how value is created and maximised, it is hard to build solid design business foundations.

Here's what we cover: 

  • The importance of adhering to the Value laws
  • Value is created by solving problems
  • The market place determines value not you
  • Your value is determined by your competitors if you cannot prove how you are different
  • The greater the problem you solve the greater the value
  • The relationship between time spent and value is non linear
  • The more complexity/responsibility you take on the greater the value
  • You don’t have to carry clients up the hill, just maximise their chances of success
  • There are infinite formats of value delivery
  • The key questions to be asking yourself when it comes to creating value

4.5 - Offer 2.0

In this video we go through the importance of having a message and offer that is on the same wavelength as your market. We now take our design offer to the next level by breaking down exactly what people get for their investment in a clear and powerful manner.

  • What is your message and why is it so important?
  • The mechanics of a powerful message
  • How to transition to selling outcomes & futures
  • The biggest mistake designers make when building their offer
  • How to distill you offer and just focus on what matters
  • Build out your offer 2.0
  • How to perfect your offer

4.6 - Offer laws

This video is about understanding the major influencers to a powerful offer. Without a firm understanding of the metrics that need to be respected, it is hard to build a powerful offer that the market is prepared to pull out their credit card for.

Here's what we cover: 

  • The importance of adhering to the Offer laws
  • Return on investment (ROI)
  • One person one problem
  • Painful problem or valuable transition
  • Their language
  • A packaged or hybrid solution
  • Least amount of steps
  • Blue ocean
  • Taking responsibility
  • How to use the offer laws to evolve

In module five we can start to build around our proven offer by creating the first stage of supporting assets that will help increase the effectiveness of all of our marketing efforts moving forwards.

5.1 - Proof of concept

In this video, I'm going to teach you about the vital importance of achieving "proof of concept" (generating three clients using your new offer) before we move forward and start building complexity to our rocket. 

Here's what we cover: 

  • Where you should be at in the training program right now
  • The big mistake that most designers make when it comes to marketing & client attraction
  • Proof of concept: The only goal that you should have in your mind right now
  • All massive fires start as a pilot light and then add the accelerant
  • Keeping it simple and focusing only on the thing thats important

5.2 - Rocket journey

This video is about understanding where we are (what phase we are going through) in our rocket journey and how that relates to how we move forward in our design business.

Here's what we cover: 

  • Where we are right now in the journey
  • Biggest mistakes people make at this stage

5.3 - Your lead funnel

In this video, I teach you how to setup a simple and effective lead funnel so that we can start capturing lead emails and creating a longterm outreach platform.

Here's what we cover: 

  • When to build out your lead funnel
  • How we use our lead funnel
  • Building your lead funnel
  • Testing & troubleshooting

5.4 - Your lead magnet

In this video, I teach you how to build a lead magnet for your target niche that provides us with another immediate avenue to a sales call, but also incentivises them to subscribe to our email list so that we can broadcast to them in the future.

Here's what we cover: 

  • What is a lead magnet?
  • The anatomy of a great lead magnet
  • Building your lead magnet
  • Implementing your lead funnel in your daily strategy

In module six we continue to build around our proven offer by creating the second stage of supporting strategy that will help increase the power of our marketing efforts moving forwards.

6.1 - Rocket journey

This video is about understanding where we are (what phase we are going through) in our rocket journey and how that relates to how we move forward in our design business.

Here's what we cover: 

  • Where we are right now in the journey
  • Biggest mistakes people make at this stage

6.2 - Posting content

Most designers underestimate the sheer power in generating content and distributing through your channels. The ability to create engaging content not only builds you up as an authority in your space, but it creates a multitude of further opportunities to start conversation with people who are engaging.

Here's what we cover:

  • We explain what Posting content is.
  • We go through the science of how content generates clients
  • We discuss the importance of Posting content.
  • Breaking down the components to powerful & engaging content.
  • Finishing with a book a call pitch
  • Your daily posting content process.

6.3 - Lives & video

Like I said in the previous video, the ability to create engaging content not only builds you up as an authority in your space, but it creates a multitude of further opportunities, this is even truer when it comes to the creation of lives & video. This video will show you how to create powerful live & video content.

Here's what we cover:

  • We explain what Lives & videos are.
  • The science of how Lives & video generate clients
  • The importance of creating lives & video.
  • Creating lives & video content that converts
  • Finishing with a book a call pitch
  • Getting the visuals right

6.4 - Email broadcasts

Now that we are starting to build a list of emails from our lead magnet, it is time to start nurturing our list. Reaching out to our audience will allow us to stay in mind over long periods of time and continue to be thought of the minute that somebody is ready to take action and start a conversation with us. This video will show you the basics to setting up your continual email broadcasts.

Here's what we cover:

  • We explain what emailing broadcasts are.
  • Creating email broadcasts that convert

 

In module seven we cover complete mastery of sales so that we can turn interested prospects into paying clients and projects using a simple and proven strategy.

7.1 - Rocket journey

This video is about understanding where we are (what phase we are going through) in our rocket journey and how that relates to how we move forward in our design business.

Here's what we cover: 

  • Where we are right now in the journey
  • Biggest mistakes people make at this stage

7.2 - Understanding sales

In this video, we're going to discuss all of the different rumours & myths on the art and the science of sales. We are going to debunk all of the incorrect assumptions in the design industry and then we will be getting down to business and teaching you the real stuff to make you an absolute master at sales. 

Here's what we cover: 

  • What we’re going to cover in this modules sales training
  • Debunking the myths and illusions that surround salesmanship as a practice
  • How I went from being terrified and useless at sales to 70% sales conversions in a really short time
  • How you can become a master at sales even faster than I did
  • Important things to remember going into this weeks training

7.3 - Science of conversion

This module is a real beast. I reckon this one module is worth 5 times the price of this program alone. In here, I show you exactly how to sell your design expertise. Just with this one training alone, you're going to be able to go from a total amateur who has never sold anything ever before to an absolute sales master who is routinely and systemically closing deals on the phone or face to face again and again.

Here's what we cover: 

  • What is the science of client conversion and why is it important?
  • The science behind converting a total stranger into a high paying client
  • Important things to know about sales
  • The scientific sales script

7.4 - Customising the script

In this video, I'm going to show you how to take the Scientific sales script and turn it into your own. We will cover how to adjust it and how to iterate on it and improve so that you can make it a part of you and your offer. Customising the script is crucial for you to most effectively sell your value and your results so make sure you take this video seriously. 

Here's what we cover: 

  • Why crafting your script and making it your own is extremely important
  • The scientific method: Current situation, plan, desired situation, feedback
  • The step by step process for adjusting the script
  • Recording your sales calls and storing them for feedback
  • Action items and the iterative process used to evolve your perfect script

7.5 - Sales cycles

In this lesson, we discuss what the rollercoaster of doubt is and why it's responsible for plaguing the existence of most salespeople. Most salespeople experience "sales slumps" and their confidence and emotions ride an emotional rollercoaster. This video shows you why this idea exists and how you can address it so that you're at the top of your potential at all times. 

Here's what we cover: 

  • What is the Rollercoaster of doubt and why is it important?
  • Every salesperson's most important asset (which everyone has forgotten)
  • Inevitable sales slumps and the rollercoaster of doubt
  • Salespeople killers: Self-fulfilling prophecies, insufficient volume and lack of tracking/iteration
  • The solution to the Rollercoaster of doubt that plagues most salespeople 

7.6 - Market validation 

In this video, we're going to show you how to start taking action. We're going to make a transition from theory and concepts to the real world with real-life sales calls and money. The sales theory ends here, this is where the rubber meets the road and things start to happen. 

Here's what we cover: 

  • The theory ends here: Taking the blueprints for your business and turning it into a reality
  • The only three things you need to be focusing on to establish proof of concept (Market validation)
  • Tracking your performance using our sales tracking sheet and knowing when you should/shouldn’t iterate

7.7 - Project quotations

In this video, I simply walk you through the simple yet highly effective quotation template you want to be sending your prospects after your sales call. Remember! That your quotation is not an opportunity to further wow people, it is you chance to show the prospect that you understand their goal, and that you can provide clarity. 

7.8 - Setting expectations

In this module I'm going to show you how to set up and structure your client relationships the right way, from day one. When it comes to designing and providing services, one thing I see designers mess up all the time is the expectations. These mistakes really cost designers a lot of time, a lot of frustration, and a lot of money. If you don't structure your relationships with your clients correctly from day one, then things are pretty much guaranteed to fall over and cause trouble. This training module is going to show you exactly how to set everything up, use agreements, structure everything correctly and really make sure that the way you work with clients is professional.

Here's what we cover:

  • Why all client issues derive from poor expectations
  • Turning Pro: Telling people how you do and don’t work
  • The holy grail of agreements: Creating your Service agreement
  • Dividing responsibility: What’s on you and what’s on them 
  • Learning to say “No” and hold your ground

7.9 - Inbound referrals 

In this video we go through the simple strategy of attaching referral systems to the back end of your sale process to capture very low hanging fruit.

Here's what we cover:

  • Why most designers struggle to get referrals
  • Strategy 1: The moonshot service delivery method
  • Strategy 2: The ballsy condition of doing business
  • Strategy 3: The discount in exchange for a referral
  • Strategy 4: The way for you to make more money

In module eight we start building the necessary assets required to turn complete strangers into qualified applications. We do this buy building something no-one in design has. A video funnel.

8.1 - Rocket journey

This video is about understanding where we are (what phase we are going through) in our rocket journey and how that relates to how we move forward in our design business.

Here's what we cover: 

  • Where we are right now in the journey
  • Biggest mistakes people make at this stage

8.2 - Build video

In this video, I'm going to show you how to build the one asset that is not only going to allow you to start out and get noticed but sell your value better than you could face to face. Having a marketing asset like this video I'm going to show you in this training is going to highly leverage your marketing efforts moving forward with organic strategies and certainly when you move into paid. 

Here's what we cover:

  • Value video walkthrough
  • Creating your script & your slides
  • Recording your value video

8.3 - Build funnel

Most people obsess over their website when in reality it doesn’t matter. People hire you to get them from their current situation to their desired situation if you can do that your website doesn’t matter and nobody will care what it looks like. We must remember to keep the main thing the main thing and that’s what we’re doing with this simple website template that I have created for you. Follow the instructions below to download the template, edit the content and go live.

Here's what we cover:

  • Installing & editing your funnel
  • Calendar integration
  • Publishing your funnel
  • Testing & troubleshooting

In module we cover the fundamentals of paid traffic, strategy and how both the Facebook & Google ad platforms work so that you can scale to the moon.

9.1 - Paid gameplan

In this module, I'm going to give you a brief overview of everything that we'll be doing in module nine. I'm going to show you how Facebook & Google ads work at a high level and how we use them with our proven funnel. Then I'm going to show you the KPIs give you an overview of everything we're going to do here in module 9

Here's what we cover: 

  • This phase in our rocket journey
  • How we use Facebook & Google ads to get clients
  • How Facebook ads differ to Google ads 
  • Which platform should you use? 
  • Our video funnel strategy for paid
  • Essential paid traffic and funnel KPI’s
  • Scientific method - our process to find the winning formula
  • How module nine works and how to work through this process

9.2 - The algorithms 

In this training module, I’m going to discuss both the Facebook & Google algorithms, how they work, what they are and really give you an in-depth look at how they think and how they make all of their decisions. Learning to work with the algorithms is crucial if you want success with your Facebook & Google ads. 

Here's what we cover: 

  • Both Facebook and Google platforms are fractals
  • Understanding the architectures
  • The Facebook and Google algorithms and how to work with them
  • Why 99% of designers get the ad platforms wrong
  • The key to success using the algorithms

9.3 - Setting the foundations

In this training, I'm going to show you how to really play by Facebook & Google's rules because when you use these paid platforms, you really have to understand and abide by their rules so that you don't get banned and don't have any issues with them. And the truth is, when you do things properly and you set things up correctly from day one, you'll never have issues. Let's get started. 

Here's what we cover: 

  • The rules of the paid game - Checklist for ad account survival
  • Setting up your website, terms and conditions, privacy policy etc.
  • Setting up your Facebook business manager, ad account and fan page
  • Setting up your Google ads account

9.4 - Your ad hypothesis

In this video, I show you how to create killer Facebook & Google ads that cut through the noise and grab your target market by the throat. If you've ever wanted to know the chemistry, art, and science of paid ads, this is it.

Here's what we cover: 

  • Scientific method - Our approach to creating successful ad campaigns
  • DNA components of successful advertising campaigns
  • Extracting the DNA pattern from your proof of concept
  • The basics of copywriting and direct response
  • Facebook: How to survive in the natural selection machine
  • Facebook: Creating five angles with four images each
  • Google: Creating two angles based on keywords

9.5 - Your audience hypothesis

In this video, I show you how to come up with your "audience hypothesis", which is your best-educated guess about how to target your niche online through both Facebook & Google ads.

Here's what we cover: 

  • A quick recap on our scientific method and how this relates to audiences
  • Extracting the DNA pattern from your proof of concept
  • Facebook: Brainstorming audience ideas and defining your “tower of babel”
  • Facebook: Finding 30 audiences with affinity to babel
  • Google: Understanding keywords and strategy
  • Google: Finding 30 keywords to build our audience

9.6 - Tracking and conversions

In this video, we show you how to track your Facebook & Google ads performance in forensic detail so you have reliable data and KPI's you're willing to bet boldly on. 

Here's what we cover: 

  • How to navigate the stormy seas of paid ads with the “Polaris star”
  • Our tracking stack: The tools we use to get clean data and KPI’s
  • Facebook: Setting up our pixel
  • Facebook: Checking and testing everything 
  • Google: Setting up our conversions
  • Google: Checking and testing everything 

9.7 - Going live

In this module we show you how to launch your Facebook & Google ad campaigns by combining together your "ad hypothesis" and your "audience hypothesis". You'll launch your campaign, test it and make sure we get some initial signs of life.

Here's what we cover: 

  • Where you should be at this stage
  • Facebook: The hierarchy of a successful campaign
  • Facebook: Creating your ads: 2x angles with 4x images each 
  • Facebook: Creating your 8x audience interests 
  • Facebook: Launching your campaign
  • Facebook: Checking for signs of campaign life
  • Google: The hierarchy of a successful campaign
  • Google: Creating & launching your campaign
  • Google: Checking for signs of campaign life

9.8 - Daily workflow

In this module we show you how our "daily workflow" process for managing Facebook and Google ads. You'll learn the exact step-by-step process I use for managing over $100,000 of dollars in Facebook & Google ads.

Here's what we cover: 

  • The disciplines of paid ads mastery
  • Facebook: Daily ads workflow
  • Facebook step one: Reporting on “real” metrics
  • Facebook step two: Culling “losing” ad sets
  • Facebook step three: Duplicating “winning” Adsets
  • Facebook step four: Testing new ad/audience variations
  • Facebook: Troubleshooting non-performance
  • Google: Daily ads workflow
  • Google step one: Reporting on “real” metrics
  • Google step two: Culling “losing” keywords
  • Google step three: Testing new ad/audience variations
  • Google: Troubleshooting non-performance

9.9 - Retargeting

In this module we show you how to setup the ultimate retargeting machine so that you appear everywhere and become "omnipresent" to your market. From campaign structures, audiences, bidding strategies and creative on Facebook, this is next-level retargeting!

Here's what we cover: 

  • What retargeting is and why we use it
  • Facebook funnel retargeting strategy
  • Setting up retargeting on Facebook Ads

9.10 - Horizontal scaling

In this module I show you how to scale your Facebook & Google ads without increasing costs and experiencing diminishing returns. To do this we use "horizontal scaling", where we decentralise and distribute spend across multiple dimensions. This will blow your mind!

Here's what we cover: 

  • Facebook method #1 - Duplicating adsets at max budgets
  • Facebook method #2 - New audience interests
  • Facebook method #3 - Creating lookalike audiences
  • Facebook method #4 - Creating new ad variations
  • Facebook method #5 - Creating new ad angles
  • Facebook method #6 - Targeting additional countries
  • Facebook method #7 - Scaling retargeting campaigns
  • Google method #1 - Increasing daily budget
  • Google method #2 - New adgroups
  • Google method #3 - Creating new ad variations
  • Google method #4 - Creating new ad angles
  • Google method #5 - Targeting additional countries

In module ten we build the high level business systems and processes required to scale delivery, people power and take care of finances.

10.1 - Rocket journey

This video is about understanding where we are (what phase we are going through) in our rocket journey and how that relates to how we move forward in our design business.

Here's what we cover: 

  • Where we are right now in the journey
  • Biggest mistakes people make at this stage

10.2 - Minimum viable service delivery

In this module, I'm going to show you how to really refine your offer and how to really trim the fat off of it so that you're just delivering the most important thing to your clients. This will help you leverage time, grow your business, while still getting great results for your clients.

Here's what we cover:

  • What is minimum viable service delivery and why is it important?
  • Dissecting your offer and it’s service delivery components
  • Finding the 80/20 in what you do then cutting the fat
  • Learning to think like a billionaire with the “First principles method”
  • Less is more and the devastating power of focus 

10.3 - Finance & cashflow

In this module, I’m going to explain how to really manage your finances within your business. This is the thing that really makes that difference between the people who really succeed and the people who just get by. This is one of the most important skills you can have once you start to make money because it’s not how much money you make, it’s how much money you keep. 

Here's what we cover:

  • It’s not how much you make, it’s how much you keep
  • Financial basics: Company, accounts, cards and receipts
  • Financial discipline: Rules to live by each day
  • Corporate raiding your own company
  • Software stack: The tools that help

10.4 - Project management & workflows

In this training module, I'm going to show you how to manage all of the different projects that you're going to have within your consulting business, whether those are client projects or your own projects and how to work effectively with contractors, employees or teammates if you have them and how to really create workflows for the key processes in your business to help make scaling easy.

Here's what we cover:

  • Creating order from chaos
  • Switching to the “Decentralised design model”
  • Creating your workflows and processes
  • Software stack: The tools that help
  • 10x productivity hacks and the power of deep work

10.5 - Hiring contractors

In this module, I'm going to show you how to go about hiring contractors to help you deliver your design services. It's really an entire overview of when you need contractors, how to hire them, and then even how to work with them once you've got them. We'll go over specifics for how do you distinguish who's a good hire from who's a bad hire, where to find these people and what does the hiring process looks like. 

Here's what we cover:

  • Owning the “golden link” in the value chain
  • Defining your circle of competence
  • Knowing when to get help from others 
  • How to hire “top 1% contractors”
  • How to work effectively with contractors

Click the following below link to access the even more detailed 132 page program syllabus:

https://drive.google.com/file/d/1SN_KQUTULP8HrKp6QQ3h7Iv9Ucn9TmHj/view

If you're serious & ready for help to build out your own profitable design business model in the next 90 days...

Apply Now To See If You Qualify

What do your students have to say?

DISCLAIMER: The results shown on this page are NOT typical, they are from hard working designers and business owners who are committed to implementing our strategies to achieve success. 

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If you're serious & ready for help to build out your own profitable design business model in the next 90 days...

Apply Now To See If You Qualify

What kind of results are designers getting?

DISCLAIMER: The results shown on this page are NOT typical, they are from hard working designers and business owners who are committed to implementing our strategies to achieve success. 

If you're serious & ready for help to build out your own profitable design business model in the next 90 days...

Apply Now To See If You Qualify

More frequently asked questions

So I'm a product/ industrial designer by trade. So I specialise in designing consumer goods, things that you can pick up in your hands or that you get on the shelf at a store. 

For eight years I worked from nine to five, always wanting to do my own thing, tried once to quit my job and start my own business up from scratch, failed miserably and decided that the only way that I would be able to succeed is to invest in mentorship when it came to sales, marketing, business fundamentals.

So once I got back to the security of a nine to five job got my first business model up and running, started to generate just a few sales by pushing free traffic from LinkedIn to a very simple webpage.

And within the space of a few months started using paid traffic and grew up to $80,000 a month. So I quit the nine to five job and started focusing on how to deliver all of this work that I could win.

When I started to reach out to other design firms in Melbourne and Sydney and Australia, asking for help to deliver these projects, I found that nobody was really interested in contracting to me, but they were prepared to pay to learn how is that able to generate all of these opportunities. This is what led me to believe that there was a problem in the design space that needed to be addressed.

So this is what really started the ball rolling for the training program. And three years later 160+ people have gone through the program in 5 countries around the world.

The program is really all of the lessons, learnings and successes from building my own design business to the multiple six figure mark and helping another 160+ designers turn what they know into it's most optimal business model.

So the program is not about giving you more work to do on top of your existing day to day schedule. It's really showing you how to replace your existing activities with more powerful activities that are going to help you move closer towards your goals. So one big misconception is that you're going to have to add all of the stuff we teach you, but what we're going to show you is how to replace your daily actions, how to reduce the amount of time that it takes to deliver projects and replace that time with business development, marketing, and a longterm strategy.

The only major cost really is paid traffic once you get to that point. So we don't tell people to come into the workshop and start spending money on paid traffic. What we do is we get you into the workshop, build that your offer, start reaching out to the marketplace, using free strategies through LinkedIn, Facebook and email. Once you've got a couple of projects closed, then you can use some of that profit to invest in paid traffic if it's something you want to pursue (80% of designers hit their revenue goals without paid traffic). 

We also recommend Linkedin Sales Navigator for those design businesses wanting the scale their outreach. This costs $59/month but is not necessary to get started.

The only other piece of software that you might be interested in is Clickfunnels at $99/month, which is a website template software that allows you to import our funnel templates in a matter of minutes. But if you are experienced at building websites or, you know, somebody that can do it for you, then you're more than happy to do that instead.

So design propulsion works if you do the work, so we can guarantee that what we provide you with is the strategy that is going to get you in front of the right people. And you're going to get the skill set to close these people into paid projects, but we can't guarantee that you're going to do the work. It is hard work. We're not going to sugar coat. This it's about consistent effort taking action. And whenever you've got a question or you need support, accessing the live coaching calls, asking questions in the Facebook group, or on the one on one coaching goals.

So pretty much every type of designer outside of fashion. So predominantly we work with design businesses that are commercially & private client facing, which means that your clients are generally business entities or individuals. So we work with a lot of branding and graphic designers (60%+) because obviously that's a good representation of who most designers are, but then also architects, building designers, interior designers, animation designers, product, and industrial designers.

Yes we prefer and encourage contractors. We see too many design businesses hire permanent staff when they haven't yet build the consistency or demand required to safely cater for internal employees. 

Using contractors is recommended as capacity for staff can grow with demand for deliverables. 

 

The program is built for busy design business owners who all-ready have a full schedule. Our job is to show you how to use you existing time more productively instead of adding homework to the end of your day. 

Even though there is 42 hours of content in the program, our role is to identify what areas in your business need the most attention then prescribe the tools and knowledge to make the biggest change/impact.

Yes indeed. This is by far the most important aspect to the program and the most impactful to all of our students results. We provide you with the training to build out your initial offer draft them continuously work with you 1-on-1 and in group format to improve/make adjustments.

Who your offer is built for is the single most important aspect to your success, we spend the first 25% of the workshop getting our ideal client right because this effects the performance of everything.

This really depends on your ability to take action. We have people who come in, build everything out and generate calls within 4 days, but the student average to generate calls is 2-3 weeks.

There are currently 138 members in the Profitable Designer Mastermind group.

The process starts with booking a strategy call (form below) where we chat for 45 minutes to find out if you and your business is a good fit. If you are a good fit, we enrol people into the workshop immediately. All members get instant access to all program material upfront, Facebook group and coaching calls and can start booking 1-on-1 coaching calls from the minute they are enrolled.

Yes. It is impossible to delegate creation of content, coaching or mentoring if the person doesn't have the experience in building a successful design business. Therefore all interactions throughout the program will be with myself. 

There is a one-time investment to come into the workshop, final investment is dependent on the applicants situation. But investment is less than the value of generating one new client using our overall strategy. 

We have students going through the program in 5 countries around the world. The reason that our strategy is translatable to all countries is because solving big business problems is the foundation of business. We also commonly find that the minute that students solve a valuable problem no-one else is solving, they are able to generate international clients as easy as local ones.

You will be able to book a 10 minute call everyday if you wish. Not to mention 6 hours of Live coaching calls per week and access to 24/7 support via the Facebook group. 

The investment is positioned the way it is for two reasons:

1. To assure that we can provide you with the resources and support required to succeed long term.

2. To make sure that you "have skin in the game" and are committed to hitting your goals.

Ultimately you have to decide what the long term value is of learning how to charge more for your design expertise and have a predictable strategy to generate and close opportunity.

The workshop only works in parallel with your ability to implement and take action. Please understand that this workshop requires hard work and consistency.

We have the strategy that works and the results from hundreds of designers in 10 design niches, but it requires you to work and stay accountable/ask for guidance when you need it.

Then when will be the right time to turn your experience into a business model that can support your family and your future?

It's never a good time to start building a better design business, this is why most designers don't have one.

This is what our strategy session is for. We will spend 30 minutes asking your questions about your experience, history and where you want to be in the future. If at the end of this we feel you are a good fit based on our existing students in the program, we will tell you. If you are not a good fit, we will point you in the direction of more suitable help/resources.

Don't get us wrong, most masterminds on growing your business are really good, the problem with courses and programs that are built for the general market, is that they assume that your product/service is already in the best format to communicate value to clients. This is not the case within most design business.

The big issue most designers have is that their product/service has not been formatted and presented in its most optimal form, so all of the great marketing and sales strategy they apply to it brings little to no results.

Understanding that this is the big key for design businesses, we focus 50% of the program and engagement on getting the offer and communication of value right, then layering with proven and effective marketing and sales strategy.

We are the only workshop in the market that focuses on translating design value into market value, built by a designer who has successfully built a multiple 6-figure design business and helped 25 others do the same.

If you're serious & ready for help to build out your own profitable design business model in the next 90 days...

Apply Now To See If You Qualify
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