Don’t Hide Behind Design Buzzwords
This is the single biggest killer to a designer communicating their value.
Most designers stay stuck behind many of the industries most commonly used words thinking it is the best practice, when it is really shooting themselves in the foot with their clients still wondering if they are valuable.
Today I will go through the why removing all designer buzzwords becomes a vital first step in growth.
Some highlights from this episode:
* Why industry language kills your ability to communicate value
* How Silicon Valley thinks about this
* Focusing on customer experience before technology
* Why you need 5 year olds to understand your value