How Word Of Mouth And Referrals Kill Your Ability To Grow

Episode #43

Yep, you heard that correctly.

Yet 95% of the average designers projects come from these two sources, so how could how could they be bad?

Today I will go through why word of mouth and referrals kill your ability to grow.

Some highlights from this episode: 

  • You cannot easily increase your rate.
  • More likely to allow feature creep.
  • They condition you to think that you will always have them.
  • They condition you to think you have to be everything to every.
  • You think that speaking to your network is good market feedback.




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