Why Most Designers Never Hit Their Business Goals

Episode #39

It’s a sad reality, but most designers never hit their business goals.

Today I will walk you through some core ideas that get designers stuck on the way to their business goals and how to overcome them.

Some highlights from this episode:

  • Most designers don’t define a business goal.
  • They don’t know their numbers.
  • The don’t understand cause and effect.
  • They don’t have the consistency.
  • Because they don’t measure they don’t improve.




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