The Tug Of War Between The Artist And The Business Owner

Episode #38

Every successful design business is the result of great work combined with an advanced understanding of business. The designers who cannot balance the tug of war are the ones that go broke.

Today I will walk you through some core ideas that prevent designers from breaking into a real business mode.

Some highlights from this episode: 

  • They focus too heavily on the craft
  • The sell the process not the outcome
  • The value is nearly impossible to quantify
  • They seek validation from peers instead of the market




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